Facebook Cambridge Analytica Case Study

In March 2018, Facebook was in the news for a data privacy scandal involving Cambridge Analytica, a political consulting firm. Facebook had learned in 2015 that Cambridge Analytica had acquired data on Facebook users without their consent. However, Facebook did not inform its users of the breach until 2018. The scandal has raised questions about Facebook’s data privacy policies and the role of Cambridge Analytica in the 2016 United States presidential election.

In 2015, Facebook learned that Cambridge Analytica had acquired data on Facebook users without their consent. Cambridge Analytica had obtained the data from a Facebook app called “This is Your Digital Life.” The app was created by a University of Cambridge professor, Aleksandr Kogan. Kogan had developed the app to collect data on users who took a personality quiz. However, the app also collected data on the users’ friends, even if those friends did not take the quiz. Cambridge Analytica obtained data on more than 50 million Facebook users.

Facebook did not inform its users of the breach until 2018. The company said that it had not found a way to contact the users who had been affected. Facebook also said that it had not known the full extent of the data that had been obtained by Cambridge Analytica.

The scandal has raised questions about Facebook’s data privacy policies. Facebook has been criticized for not doing enough to protect its users’ data. The company has also been accused of not informing its users about the breach in a timely manner.

The scandal has also raised questions about the role of Cambridge Analytica in the 2016 United States presidential election. Cambridge Analytica was hired by the Trump campaign to help them target voters. Some have accused Cambridge Analytica of using the data they obtained from Facebook to influence the election. Cambridge Analytica has denied these allegations.

What is the ethical issue in the case of Facebook and Cambridge Analytica?

The Facebook – Cambridge Analytica data scandal has rocked the world in recent weeks. The allegations centre around Cambridge Analytica obtaining personal data of millions of Facebook users without their consent, which was then used to target them with political ads during the US presidential election.

There are a number of ethical issues at play in this case. The most obvious one is the question of consent – did Cambridge Analytica have the right to collect and use this data without the users’ consent? Another issue is the use of this data to target individuals with political ads. This could be seen as an invasion of privacy, as it effectively allows Cambridge Analytica to know exactly what each individual’s political views are.

There are also questions about the accuracy of the data that Cambridge Analytica obtained. It has been claimed that the data was inaccurate and that it was not actually used to target individuals with political ads. However, if this is true, it raises questions about why Cambridge Analytica collected the data in the first place.

Overall, there are a number of ethical issues at play in the Facebook – Cambridge Analytica data scandal. These issues need to be addressed in order to ensure that such a scandal does not happen again in the future.

What is Cambridge Analytica case study?

What is Cambridge Analytica case study?

Cambridge Analytica is a data mining and strategic communication company. It was founded in 2013 as a subsidiary of the SCL Group. The company is based in London, United Kingdom.

Cambridge Analytica was involved in the Donald Trump presidential campaign. In March 2018, it was revealed that the company had acquired data from 50 million Facebook users without their permission. Facebook banned Cambridge Analytica from its platform.

In May 2018, the British Parliament issued a summons to Cambridge Analytica CEO Alexander Nix to appear before the Digital, Culture, Media and Sport Committee to answer questions about the company’s involvement in the Trump campaign. Nix declined to appear, citing his Fifth Amendment rights.

In July 2018, it was reported that the FBI and the Department of Justice were investigating Cambridge Analytica for potential criminal violations.

How was Facebook affected by Cambridge Analytica?

In early 2018, it was revealed that the data analytics firm Cambridge Analytica had harvested the personal data of up to 87 million Facebook users without their consent. This data was used to target voters in the 2016 US presidential election.

Facebook was initially slow to respond to the scandal, but eventually issued a statement saying that the company had been “deceived” by Cambridge Analytica. CEO Mark Zuckerberg also testified before the US Congress, where he apologised for the breach and promised to take steps to protect user data in the future.

The scandal had a significant impact on Facebook’s share price and user numbers. The company’s stock price fell by more than $60 billion in the weeks following the revelations, and monthly active users declined by 2 million.

Despite these setbacks, Facebook has remained the world’s most popular social media platform. In fact, its user base has grown to more than 2 billion people worldwide. However, the Cambridge Analytica scandal has raised concerns about the company’s data security policies, and there is now greater scrutiny of how Facebook uses and protects user data.

What did Mark Zuckerberg do about Cambridge Analytica?

Mark Zuckerberg, Facebook’s founder and CEO, testified before Congress on April 10 and 11 about the company’s use of personal data from 87 million users by Cambridge Analytica, a data firm employed by Donald Trump’s presidential campaign.

Zuckerberg said that Facebook had learned in 2015 that Cambridge Analytica had obtained user data from a third-party app developer in violation of Facebook’s policies. He testified that Facebook had “requested that the Cambridge Analytica team delete the data” but did not confirm whether or not the data had actually been deleted.

Zuckerberg also testified that Facebook had been contacted by the FBI and Special Counsel Robert Mueller’s office regarding the data leak.

In a statement following Zuckerberg’s testimony, the Cambridge Analytica whistleblower Christopher Wylie said that the company had not actually deleted the data. “When Facebook contacted us to let us know the data had been improperly obtained, we immediately deleted the raw data from our servers,” Wylie said. “We also contacted the other people and companies who acquired the data to let them know it had been deleted.”

Wylie also said that he had spoken with Mueller’s office and that it was “focused on understanding what the Trump campaign did with the data that Cambridge Analytica acquired.”

Zuckerberg’s testimony came days after Facebook announced that it would be implementing a number of new policies to protect user data, including restricting the data that third-party app developers can access and requiring developers to get user consent before collecting data.

What is the most important lesson revealed from the Cambridge Analytica issue?

The Cambridge Analytica issue has raised many concerns over how Facebook handles user data. It has also raised questions about the effectiveness of online advertising.

But the most important lesson to be learned from this issue is the need for more transparency and regulation in the online advertising industry.

Facebook has been criticised for not being transparent enough about how user data is collected and used. And the online advertising industry has been criticised for being opaque and unregulated.

These are two issues that need to be addressed. And the Cambridge Analytica issue has shone a light on them.

Transparency and regulation are essential for protecting the privacy of online users. And they are also essential for protecting the integrity of the online advertising industry.

Without transparency and regulation, there is a risk that user data will be abused and that the online advertising industry will become increasingly opaque.

So the most important lesson to be learned from the Cambridge Analytica issue is the need for more transparency and regulation in the online advertising industry.

Why did Cambridge Analytica provoke a big consumer backlash?

Cambridge Analytica is a data mining and analysis company that has been in the news a lot lately. The company has been accused of harvesting the personal data of millions of Facebook users without their permission. This has provoked a big consumer backlash against the company.

There are several reasons why Cambridge Analytica provoked such a big consumer backlash. Firstly, the company was caught harvesting the personal data of millions of Facebook users without their permission. This made many people feel that their privacy had been violated.

Secondly, the company was involved in the 2016 US presidential election. Cambridge Analytica was hired by the Trump campaign to help them target voters with personalised ads. This sparked allegations that the company had used the personal data of Facebook users to influence the outcome of the election.

Finally, the company has been accused of using the personal data of Facebook users to influence the outcomes of other elections around the world. This has made many people worried that their personal data may have been used to manipulate them in some way.

All of these factors have contributed to the big consumer backlash against Cambridge Analytica.

How did Facebook respond to data breach?

In late September of 2018, Facebook announced that they had discovered a data breach that affected 50 million user profiles. This breach was caused by a vulnerability in the site’s code that allowed attackers to gain access to user profiles. The attackers were able to exploit this vulnerability by using the site’s “View As” feature to view other users’ profiles as if they were the other user.

Facebook responded to the data breach by disabling the “View As” feature and by informing the users who were affected by the breach. They also announced that they had fixed the vulnerability that allowed the attack to take place.

Facebook has faced criticism for their response to the data breach. Some people have argued that the company should have done more to protect the users’ data. Others have argued that Facebook should have revealed the breach sooner.