Born Learning is a national public engagement campaign helping parents, caregivers, and communities create early learning opportunities for young children. The campaign is built on awareness, education, and action, and involves the following deliverables:
- Public service advertising, a Web site and educational material give parents, grandparents and other caregivers easy, “doable” action steps to help young children learn.
- Community action tools help Born Learning campaigns use this visibility to galvanize communities around early learning. This could be to change or support policy, programs or funding for young children.
The public engagement campaign targets adults who impact young children. The educational material and PSAs target parents and family/friend caregivers – the most important influences on a child in the earliest years. Born Learning’s community engagement toolkit helps communities make long-lasting change that supports young children.
The campaign’s educational material draws from cutting-edge research on early childhood development and is transformed into bilingual educational tools for parents and caregivers. Materials include a wide variety of user-friendly tools, tips and answers to help care for young children, fact sheets on a child’s ages and stages, brochures on how to maximize play, at-a-glance cards that you can throw in a diaper bag, and checklists for everyday use. Virtually all of the material is also available in Spanish.
Born Learning works in partnership with United Way and United Way Success By 6, the Ad Council, Civitas, and Families and Work Institute. It’s an unprecedented partnership, bringing together a nationwide community impact network with the nation’s pre-eminent public service advertiser, a top expert in parent outreach strategies and creative marketing around early childhood, and a pre-eminent research institute that’s translating the latest early learning research into practice.
For more information on the Born Learning campaign, visit www.bornlearning.org
